The Best Urban Clothing Brands January 27, 2010
Urban clothing is more than big baggy jeans, oversized shirts, and fitted caps. It now includes a wide variety of styles and colors that is fashionable the world over. Its evolution from the city streets to the foremost fashion shows is evidence that the style is a major force in the top designer circles. Today just about anyone can wear designer urban clothing and look great. Just like the music that spread to international levels, the urban style is just as popular. Here are some of the top hip hop clothing brands.
Platinum superstar Nelly created a fashion brand for women of all shapes and sizes. His company, Apple Bottom, was obviously named after women with apple bottoms. The brand believes that the clothes should fit the women and not the women fit the clothes. Curvy women know that finding the right fit can be difficult. Apple Bottom designers are dedicated to crafting its jeans for women of different shapes and sizes. Celebrities like Oprah are increasingly flocking to wear these jeans and it is now one of the hottest urban clothing lines around.
Kimora Lee continues to take fashion to new heights. Her lavish designs are sought after by top celebrities which includes Lil Kim and Alicia Keys. Kimora has placed Baby Phat as the worlds top brand for female designer clothing. The company has become a phenomenon in style and fashion with women all over the world. Kimora’s experience as a top fashion model and her fashion style put Baby Phat at the head of urban designs. The brands sexy clothing line is both eye-catching and glamorous and includes outerwear, handbags, shoes, lingerie, jewelry, and a signature fragrance.
Beyonce, one of the greatest singers of this generation, has branched into many different areas of business. In the short span of 5 years, she has become a songwriter, record producer, actress, dancer, fashion designer, fashion model, and film producer. One of her successful business endeavors includes launching the fashion line, House of Dereon in 2004 with her mother Tina Knowles. The concept was inspired by the women in her family, namely her grandmother Agnes Dereon. Jeans, shoes, shirts, handbags, and outerwear, are among some of the Dereons inventory.
Marc Ecko is one of the pioneers of the global urban clothing market. Mastermind behind the Ecko clothing line, Marc Ecko started his multimillion dollar empire while still in college. His homemade tee shirts found its way being sported by top celebrities like Spike Lee and Chuck D. The company quickly expanded into the hip-hop, extreme-sport, and designer-fashion markets. The company also began producing footwear, leather goods, gloves, outerwear, underwear, bags, and a women’s collection. Marc Ecko said that he had a kind of street education around graphic designs and illustration. Ecko launched his line of sophisticated urban menswear, Marc Ecko Cut & Sew, in 2004. The difference is that Ecko Unlimited appeals to a slightly younger demographic; Cut and Sew is an older demographic, slightly more dressed up but still casual and still richly embellished.
Founded by Jonas Bevacqua and Robert Wright, Lifted Research Group (LRG) represents the common love of music and fashion by its creators. Bevacqua was responsible for the idea for the company and also raised the initial startup capital from friends who worked in the fashion industry. The independent clothing company was quickly recognized by the hip hop generation, being worn by hip-hop celebrities Kanye West and Chris Brown. According to the founders, the company’s success has been the result of listening to their passions instead of their pockets.
Rocawear Clothing represents a borderless, global lifestyle. Created by Jay-Z, the brand quickly became the main brand for street savvy consumers. The Rocawear clothing line maintains a focus of providing clever innovation in fabrication, application and design to its customers. Diversifying from young mens wear to womens, juniors, childrens, infants and accessories, Rocawear defines and advances urban cultural trends while remaining a true reflection of urban lifestyle.
Sean Diddy Combs has become one of the countrys most honored and successful entrepreneurs. He has an assortment of businesses spanning music, apparel, marketing, advertising, dining, nightlife and philanthropy. Sean John Clothing has grown to an international empire for P. Diddy. His signature collection includes sportswear, underwear, outerwear, tailored suits, boys clothing, fragrances, accessories, women’s wear, and eyewear. The company is certainly going to be viewed as the future of urban fashion.
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