If You Download Movies, Is The Video Store Doomed? July 4, 2010

Video store owners worldwide surely trembled not so long ago when the first legal service to Watch The Dry Land Movie Online for Free was announced to consumers. After all, movie downloading companies today are aiming at a massive market. If you doubt there’s an opportunity waiting, just look at the huge number of films downloaded illegally in recent years.

Downloading services today are marketing to the very kind of person who used to drive to Blockbuster or Movie Gallery twice a week. After all, DVD and VHS renting is a massive market. Here’s a prediction: major film studio will eventually have their own online downloading services. Dumping movies into your home computers is going to be massive.

Legal movie downloading companies say they are aiming for the very customer who frequents the corner video store. Indeed, VHS and DVD rental is a massive market worldwide. Movie marketers today schedule not only the first-run release of each new movie these days, but also when it will be released in second-run theaters, then how and when it will hit foreign cinemas, then when the film will become available on DVD and when it will go to HBO, Starz, Showtime and other cable outlets. Now stir in one more possibility — home download release. What once was illegal has become a viable marketplace.

Hollywood lost about $2.3 billion in revenue to internet pirates a few years ago. The total annual income of the big studios that year was just under $45 billion. So, it should be no surprise that Hollywood is battling internet movie piracy with gusto.

Does online piracy endanger Hollywood? Of course money is being lost. But Hollywood has learned to study the pirates. Their successes actually signal untapped marketing opportunities. Not so very long ago, Hollywood resisted the development of VHS and DVD marketing. The studios feared that home movies would negatively impact box-office receipts. However, the home viewing market has expanded markets for moviemakers. Today, many films never make it to a theater. They go directly to DVD. Have you ever heard of YouTube? With its new popularity, suddenly anybody can be a filmmaker — sharing their latest video creation or propaganda attempt or religious inspiration or hilarious home video with millions of people worldwide in a matter of hours.

So, yes, Hollywood will be smart to continue adapting today’s ever-changing technologies. Several studios have worked out a deal with a file-sharing site that rents movies, which can be downloaded, but which self-destruct after viewing! Where will that go? Only time will tell.

In fact, the downloadable movie market is booming. Studios will be smart to study today’s ever-changing technologies — and every move of internet pirates.

Some of the planet’s biggest DVD counterfeiters are in China — whose bootlegged discs have been identified in more than 25 nations worldwide. You can expect these same pirates to exploit the internet. But Hollywood would be smart to study their successes and figure out how customers wanting to Download The Dry Land Movie for Free can make moviemakers a lot of money.

Movies are one of the best forms of entertainment we have, and as long as Hollywood keeps making new ones, we will keep looking for free movies online.

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